MBA Modul B820 11E STRATEGY - DENNÁ ŠKOLA

V sobotu 21.5.2011 sa uskutočnila v Bratislave /Apollo Business Centrum II/ zaujímavá a prvá denná škola modulu B820 11E STRATEGY MBA s tútorom p. Janom Ebbenom.

Jedným z viacerých konceptov, ktoré sa aplikovali na prípadovú štúdiu AXA bol koncept ,,PORTEROVYCH PIATICH SÍL,,

Porter’s 5-Forces-Model

•A model

–for structural analysis of industries

–to describe the attractiveness of an industry for investment

–to determine the most formidable competitive forces.

•A basis

–on which to determine strengths and weaknesses of one‘s own strategic position

–for determining the appropriate offensive or defensive strategic action.