utorok 24. mája 2011

MBA Modul B820 11E STRATEGY - DENNÁ ŠKOLA

PORTEROV MODEL ,,PIATICH SÍL,,

Bargaining power of suppliers
Suppliers are powerful when the supplier’s product
is important to the buyer‘s business
is differentiated
has high switching costs
and when supplier companies
are dominant and more concentrated than the buyers
sell to small and unimportant customers
are not obliged to contend with substitute products
pose a threat of forward integration.

Bargaining power of buyers
Buyers are powerful if they
purchase large volumes compared to sellers‘ sales
pose a threat of backward integration
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and if

the product is unimportant to the quality of the buyer‘s product
purchases are standard or undifferentiated
switching costs are low.

Pressure from substitutes
Substitutes are products/services that can perform the same function in a better way
They limit the potential profitability of an industry
They place a ceiling on the prices that can be charged in an industry
Responses to threats from substitutes are often an industry-wide action.
The most dangerous substitutes are those that
improve the price-performance relationship
are produced by profitable industries.

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